We asked leaders across the industry to tell us why addressability is important to the future of TV.
Here’s what they said…
The On Addressability playbook is designed as a resource for the industry, providing explanations of terminology, suggested best practices, and shared learnings for enabling addressable advertising TV campaigns. Its content should help other distributors, programmers, advertisers, and agencies by providing useful insight to any companies whose businesses touch addressable TV advertising in some way.Read More
To maximize impact for advertisers, Discovery is joining the On Addressability initiative and enhancing addressable capabilities among its 18 networks.Read More
AMC Networks—in collaboration with Charter, Comcast, and Cox—announces it is enabling addressable inventory on its own linear TV and VOD platforms.Read More
To deliver a scalable and sustainable addressable solution for marketers, Comcast Advertising is launching On Addressability, along with Charter and Cox.Read More