Press

On Addressability continues to make an impact in the industry. Discover the latest news below.

  • November 11, 2020

    First Multi-Distributor Addressable Campaign Launches

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  • September 14, 2020

    On Addressability Playbook Released

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  • July 30, 2020

    Discovery Joins On Addressability Initiative

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  • June 18, 2019

    Comcast Advertising Announces On Addressability Initiative

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  • June 10, 2020

    AMC Networks Teams Up With On Addressability

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On Addressability
Playbook

The On Addressability playbook is designed as a resource for the industry, providing explanations of terminology, suggested best practices, and shared learnings for enabling addressable advertising TV campaigns. Its content should help other distributors, programmers, advertisers, and agencies by providing useful insight to any companies whose businesses touch addressable TV advertising in some way.

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